Excellent New Book

So I have been focusing on learning more and more about PR and Marketing.  This is an area that has interested me since I started working for an MLS company several years ago.  The idea of optimizing a company’s ROI intrigues me. And, personally, I fully believe that communications is vital for anyone including companies. By having an open line of communication a company can establish trust with their client base and thus grow their client base by enabling potential clients to learn more about the services/products that the company offers and who is behind the company (putting a face with the company).

In order to help grow my knowledge in this area I picked up a book over the weekend; The New Rules of Marketing & PR. This book was written by David Meerman Scott. I haven’t finished the book yet and plan to post a review once completed. However, so far he has written excellent information on how to focus a company’s marketing and pr efforts on what is going to work in today’s technology age.

He believes so much in his ideas that he offers free downloads of books that he has written in the past. Although you won’t find this particular book as a free download. You will find The New Rules of PR as well as The New Rules of Viral Marketing. He offers these books on his website (click the image to the right).

I hope to learn and apply these techniques. Be on the look out for the review in the weeks to come. I’m excited about this new venture that I’m on and hope to bring you along with me.