7 Ways to Market on Twitter

When a company decides that it wants to take that step and take their marketing campaigns into the social media world they often ask themselves how they can effective accomplish this transition. Many small businesses are hesitant on taking this initial step due to either the lack of knowledge on how to market in those areas or unsure of the potential revenue that can be achieved through the new channels. Without proven ROI through the channels it’s hard for them to see the benefits of marketing in that channel.

Here are some examples of companies that have taken that step and how they are choosing to market in social media.

1. Promotions

One of the things that Biltmore Estate is using their Twitter account for is to promote various holidays and specials that the run during those holidays. An example would be this upcoming Fathers Day. By having specials and promotions around holidays it gives people ideas of things to do or buy especially since it’s a time when people are already looking for things to do or gift ideas.

2. Industry Information

Blue Sky Factory is known for their industry related articles. By putting out articles that reflect their knowledge regarding the industry that they are in Blue Sky Factory is becoming a leading expert. People that utilize email marketing campaigns look to them for the most recent information on how to effectively market within their email campaigns. By becoming a leading expert in their field Blue Sky Factory is building the trust of their clients and potential clients. In turn the potential clients will turn to them when they need an email marketing solution.

3. Contests

By advertising you company contests on you social networks it will help increase brand evangelism. The company can capitalize on their loyal clients and in turn the clients can help make the product that they love that much better. The companies are ultimately wanting to make their products or services better for their clients and entice new clients to want to buy the company’s products or services. Completed contests give the companies leverage for future contests as examples on what can be accomplished.

4. Events

Promote any events that you’re attending on the company’s social networks. By promoting the events that the company is attending it can increase attendance to the event plus get words out to those attending to stop by and visit the company. Some company’s will reward those clients that visit them at the events with discounts.

5. Case Study

If you notice a client doing exceptional well promote them. Doing case study’s on your clients will help show other clients and potential clients what they can achieve by using your product or service. Be proud of those clients and advertise their achievements not only on the company blog but also through your social networks. This will extend the reach of who will access the case study.

6. Customer Support

Your clients are on social networks talking about your company and their experience with the products or services. Maximize your impact on the company’s social networks by including customer support. Best Buy has done an excellent job of employing a customer service base within their twitter account. This lets your clients know that you care about their experience and that the company is reaching out to them through various channels to ensure that their experience with the company is a pleasant one.

7. Inspirational

When the world is starting to think more “green” show that your company cares about what happens in the world by posting what your company is doing to help. Some companies offer volunteer time for their employees to use to volunteer within their community; post updates on this. Some companies are known for their contributions around the world. Toms Shoes is an excellent example of this. By posting messages on what their recipients say in regards to the company’s contributions it inspires the clients and potential clients to follow in their footsteps.

With a variety of methods in which a company can market on social networks there really is no way that you can fail. Establish a solid plan on what you want to achieve, what methods you want to utilize in order to reach your core clientele, and goals to reach. Once those have been established you are ready to take that first step into your social networks.

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