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	<title>Rachel Ward</title>
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		<title>7 Ways to Market on Twitter</title>
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		<pubDate>Mon, 14 Jun 2010 16:06:21 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Twitter]]></category>
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		<description><![CDATA[When a company decides that it wants to take that step and take their marketing campaigns into the social media world they often ask themselves how they can effective accomplish this transition. Many small businesses are hesitant on taking this initial step due to either the lack of knowledge on how to market in those areas or unsure of the potential revenue that can be achieved through the new channels. Without proven ROI through the channels it's hard for them to see the benefits of marketing in that channel.

Here are some examples of companies that have taken that step and how they are choosing to market in social media. <a href="http://rachelcward.wordpress.com/2010/06/14/7-ways-to-market-on-twitter/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rachelcward.wordpress.com&amp;blog=9065552&amp;post=80&amp;subd=rachelcward&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>21 Rules of Engagement in Social Media</title>
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		<pubDate>Fri, 11 Jun 2010 20:22:54 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Brand]]></category>
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		<description><![CDATA[In Brian Solis&#8216; book Engage!, he highlights the 21 Rules of Engagement in Social Media in Chapter 17. I feel that repetition is necessary in order to remind us that it&#8217;s critical for businesses to have meaningful interactions with their &#8230; <a href="http://rachelcward.wordpress.com/2010/06/11/21-rules-of-engagement-in-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rachelcward.wordpress.com&amp;blog=9065552&amp;post=96&amp;subd=rachelcward&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Marketing&#8217;s 10 second timeframe</title>
		<link>http://rachelcward.wordpress.com/2010/06/11/marketings-10-second-timeframe/</link>
		<comments>http://rachelcward.wordpress.com/2010/06/11/marketings-10-second-timeframe/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 19:17:40 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[This week in class our professor asked &#8220;What is the ten second rule for building a website? Do you still think it applies in today&#8217;s world of high-speed connections &#8211; why or why not?&#8221;. Of course, there were several answers &#8230; <a href="http://rachelcward.wordpress.com/2010/06/11/marketings-10-second-timeframe/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rachelcward.wordpress.com&amp;blog=9065552&amp;post=93&amp;subd=rachelcward&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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